Marketing research : text and cases
by
 
Wrenn, Bruce.

Title
: 
Marketing research : text and cases

Author
: 
Wrenn, Bruce.

ISBN
: 
9780789015907

Personal Author
: 
Wrenn, Bruce.

Publication Information
: 
New York : Best Business Books, c2002.

Physical Description
: 
xi, 395 p. : ill. ; 23 cm. + 2 computer optical discs (4 3/4 in.)

Subject Term
: 
Marketing research.
 
Marketing research -- Case studies.

Added Author
: 
Stevens, Robert E., 1942-
 
Loudon, David L.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015699644658.83 W945M 20021