Marketing : concepts and strategies
by
 
Dibb, Sally.

Title
: 
Marketing : concepts and strategies

Author
: 
Dibb, Sally.

ISBN
: 
9780618532032

Edition
: 
5th European ed.

Publication Information
: 
Mason, OH : south-Western Cengage Lealrning, ©2006.

Physical Description
: 
xviii, 878 pages : illustrations ; 25 cm

Subject Term
: 
Marketing.
 
Marketing. (OCoLC)fst01010167
 
Marketing. (DE-588)4037589-4

Added Author
: 
Dibb, Sally.

Electronic Access
: 
Digital materiall


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025421054658.8 M345 20061