Business marketing
by
 
Brierty, Edward G., 1925-

Title
: 
Business marketing

Author
: 
Brierty, Edward G., 1925-

ISBN
: 
9780137573783
 
9780137696215

Personal Author
: 
Brierty, Edward G., 1925-

Edition
: 
3rd ed.

Publication Information
: 
Upper Saddle River, N.J. : Prentice Hall, c1998.

Physical Description
: 
xx, 683 p. : ill. ; 26 cm.

General Note
: 
Rev. ed. of: Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder. 2nd ed. c1991.

Contents
: 
Ch. 1. Global and Domestic Perspectives of the Business Market -- Ch. 2. The Nature of Business Marketing -- Ch. 3. Understanding Business Markets --Ch. 4. The Buying Process in the Business Market --Ch. 5. Interpersonal Dynamics of Business Buyer Behavior -- Ch. 6. Marketing Intelligence Systems and Market Research -- Ch. 7. Demand Analysis and Sales Forecasting -- Ch. 8. Market Segmentation, Targeting, and Positioning -- Ch. 9. Planning Market Strategies --Ch. 10. Business Products and Their Life Cycles --Ch. 11. Strategic Innovation and New Product Development -- Ch. 12. Business Services Marketing --Ch. 13. Managing Business Channel Members -- Ch. 14. Logistics of Physical Distribution and Customer Service -- Ch. 15. Planning and Developing the Sales Force -- Ch. 16. Organizing and Controlling a Sales Force -- Ch. 17. Business Advertising, Sales Promotion, and Public Relations -- Ch. 18. Price Determinants: Costs, Competition, and Customers.
 
Ch. 19. Pricing Decision Analysis -- Ch. 20. Competitive Strategies -- Ch. 21. Strategic Control --Ch. 22. International Business Marketing.

Subject Term
: 
Industrial marketing.

Added Author
: 
Eckles, Robert W., 1927-
 
Reeder, Robert R., 1935-
 
Reeder, Robert R., 1935- Industrial marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015702414658.8 B853B 19981