Business marketing : connecting strategy, relationships, and learning
by
 
Dwyer, F. Robert.

Title
: 
Business marketing : connecting strategy, relationships, and learning

Author
: 
Dwyer, F. Robert.

ISBN
: 
9780072410631

Personal Author
: 
Dwyer, F. Robert.

Edition
: 
2nd ed.

Publication Information
: 
New York : McGraw-Hill, c2002.

Physical Description
: 
p. cm.

Series
: 
McGraw-Hill/Irwin series in marketing

Series Title
: 
McGraw-Hill/Irwin series in marketing

Subject Term
: 
Marketing.

Added Author
: 
Tanner, John F.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015702455658.8 D993B 20021