Principles of services marketing
by
Palmer, Adrian, 1955-
Title
:
Principles of services marketing
Author
:
Palmer, Adrian, 1955-
ISBN
:
9780077097486
Personal Author
:
Palmer, Adrian, 1955-
Edition
:
3rd ed.
Publication Information
:
London ; New York : McGraw-Hill, c2001.
Physical Description
:
xiii, 516 p. : ill. ; 25 cm.
Subject Term
:
Marketing -- Management.
Service industries -- Marketing.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015704907 | 658.8 P173P 2001 | 1 |