Strategic marketing
by
Cravens, David W.
Title
:
Strategic marketing
Author
:
Cravens, David W.
ISBN
:
9780072466652
9780071151610
Personal Author
:
Cravens, David W.
Edition
:
7th ed.
Publication Information
:
Boston, Mass. : McGraw-Hill, 2003.
Physical Description
:
p. cm.
General Note
:
Includes index.
Subject Term
:
Marketing -- Decision making.
Marketing -- Management.
Marketing -- Management -- Case studies.
Added Author
:
Piercy, Nigel.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015706035 | 658.802 C898S 2003 | 1 |
| IIEMSA | General Books | 33168015706118 | 658.802 C898S 2003 | 2 |
| IIEMSA | General Books | 33168015712629 | 658.802 C898S 2003 | 3 |