Advertising : a framework
by
 
Lane, W. Ronald, 1940-

Title
: 
Advertising : a framework

Author
: 
Lane, W. Ronald, 1940-

ISBN
: 
9780130852205

Personal Author
: 
Lane, W. Ronald, 1940-

Publication Information
: 
Upper Saddle River, N.J. ; [Great Britain] : Prentice Hall, c2001.

Physical Description
: 
xviii, 378 p. : ill. ; 24 cm.

General Note
: 
Includes index.

Subject Term
: 
Advertising.

Added Author
: 
Russell, Thomas, 1941-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015705631659.1 L266A 20001