Pt. 1. Context. 1. Introduction. 2. The history of tourist behaviour. 3. Main concepts in consumer behaviour, including models of consumer behaviour which have been adapted for tourism -- Pt. 2. The Purchase-decision Process. 4. Motivators. 5. Determinants. 6. Models of the purchase decision-making process -- Pt. 3. Typologies of Tourist Behaviour. 7. Typologies of tourist behaviour and segmentation of the tourism market -- Pt. 4. Tourism Demand and Markets. 8. The global pattern of tourism demand. 9. National differences - domestic, outbound, inbound. 10. The nature of demand in different segments of the tourism market. 11. Consumer behaviour and markets in the different sectors of tourism -- Pt. 5. Consumer Behaviour and Marketing. 12. Researching tourist behaviour - marketing research. 13. The marketing mix and tourist behaviour -- Pt. 6. Topical Issues in Consumer Behaviour. 14. The green tourist - myth or reality? 15. The rise of the global/Euro tourist?

16. The emergence of new markets and changes in tourist demand. 17. Quality and tourist satisfaction -- Pt. 7. Conclusions and Future. 18. Conclusions. 19. The future of tourist behaviour -- Pt. 8. Case Studies.