Introduction / Sam Black -- 1. Public relations in action / Tim Traverse-Healy -- 2. Media relations / Phyllis Oberman -- 3. Other media of public relations - exhibitions, words and images / Betty Dean -- 4. Public affairs and corporate relations / Rosemary Graham -- 5. Public relations and marketing / Danny Moss -- 6. Public relations in central government / John Cole-Morgan -- 7. Public relations in local government / Brian Harvey -- 8. Public relations in the non-commercial sector / Jane Hammond -- 9. Parliamentary relations and lobbying / Douglas Smith -- 10. Consultancy public relations / Neville Wade -- 11. Ethics and codes of professional conduct / Sue Wolstenholme -- 12. Legal aspects of public relations practice / Mark D. Grundy -- 13. International public relations / Sam Black -- 14. Crisis management / Michael Regester -- 15. Sponsorship / Margaret Nally -- 16. Education, training and career prospects / Sam Black.