Internal marketing : tools and concepts for customer-focused management
by
 
Ahmed, Pervaiz K.

Title
: 
Internal marketing : tools and concepts for customer-focused management

Author
: 
Ahmed, Pervaiz K.

ISBN
: 
9780750648387

Personal Author
: 
Ahmed, Pervaiz K.

Publication Information
: 
Oxford : Butterworth-Heinemann, 2002.

Physical Description
: 
x, 299 p. : ill. ; 24 cm.

General Note
: 
Published in association with The Chartered Institute of Marketing.

Subject Term
: 
Marketing -- Management.
 
Marketing -- Management -- Case studies.
 
Organizational effectiveness.
 
Organizational effectiveness -- Case studies.

Added Author
: 
Rafiq, Mohammed.

Added Corporate Author
: 
Chartered Institute of Marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015703966658.802 A286 I. 20021