Marketing in a multicultural world : ethnicity, nationalism, and cultural identity
by
Costa, Janeen Arnold.
Title
:
Marketing in a multicultural world : ethnicity, nationalism, and cultural identity
Author
:
Costa, Janeen Arnold.
ISBN
:
9780803953277
9780803953284
Publication Information
:
Thousand Oaks, Calif. : SAGE Publications, c1995.
Physical Description
:
ix, 341 p. : ill. ; 24 cm.
Contents
:
1. Perspectives on Ethnicity, Nationalism, and Cultural Identity / Janeen Arnold Costa and Gary J. Bamossy -- 2. Ethnoconsumerism: A New Paradigm to Study Cultural and Cross-Cultural Consumer Behavior / Alladi Venkatesh -- 3. Marketing and the Redefinition of Ethnicity / Dominique Bouchet -- 4. Consumer Culture or Culture Consumed? / A. Fuat Firat -- 5. Interest Groups With a Noble Face / Eugeen Roosens -- 6. The Cultural Past in the Present: The Meaning of Home and Objects in the Homes of Working-Class Italian Immigrants in Montreal / Annamma Joy, Michael Hui, Chankon Kim and Michel Laroche -- 7. Ethnicity and Consumption in Romania / Russell W. Belk and Magda Paun -- 8. McDoner: Doner Kebap and the Social Positioning Struggle of German Turks / Ayse S. Caglar -- 9. Blurred Borders: Local and Global Consumer Culture in Northern Ireland / Thomas M. Wilson -- 10. Marketing Developing Society Crafts: A Framework for Analysis and Change / Kunal Basu.
11. Culture and the Marketing of Culture: The Museum Retail Context / Janeen Arnold Costa and Gary J. Bamossy.
Subject Term
:
Marketing -- Social aspects.
Communication in marketing -- Social aspects.
Intercultural communication.
Consumer behavior -- Cross-cultural studies.
Ethnicity -- Cross-cultural studies.
Added Author
:
Costa, Janeen Arnold.
Bamossy, Gary J., 1949-
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015708312 | 658.8348 C837M 1995 | 1 |