Adjusting to Economic Change in Developing Countries: Philippine Firms Cope with Stagflation / Juanita Roxas and Sandra M. Huszagh -- The Strategies and Characteristics of Exporting SMEs: A Study of Peruvian Firms / Mercedes Douglas -- Marketing Adaptations by American Multinational Corporations in South America / Surjit S. Chhabra -- Advertising to the Masses Without Mass Media: The Case of Wokabaut Marketing / Amos Owen Thomas -- A Framework for Effective Global Marketing for Developing Country Public Sector Enterprises / Erdener Kaynak and Ali Kara -- Differences in Marketing Activities and Performance of Foreign and Domestic Manufacturing Firms in Nigeria / Sam C. Okoroafo.