International marketing
by
 
Jain, Subhash C., 1942-

Title
: 
International marketing

Author
: 
Jain, Subhash C., 1942-

ISBN
: 
9780324100860

Personal Author
: 
Jain, Subhash C., 1942-

Edition
: 
6th ed.

Publication Information
: 
Cincinnati, Ohio : South-Western, c2001.

Physical Description
: 
xv, 520, 192, 16 p. : ill. ; 27 cm.

General Note
: 
Rev. ed. of: International marketing management. 5th ed. c1996.

Contents
: 
pt. 1. Framework of international marketing -- pt. 2. Perspectives of international markets -- pt. 3. The field of international business -- pt. 4. Environmental factors affecting international marketing -- pt. 5. International marketing decisions -- pt. 6. Planning and control -- Cases.

Subject Term
: 
Export marketing -- Management.
 
Export marketing -- Management -- Case studies.

Added Author
: 
Jain, Subhash C., 1942- International marketing management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015707421658.848 S941.I 19931