The marketing plan
by
 
Cohen, William A., 1937-

Title
: 
The marketing plan

Author
: 
Cohen, William A., 1937-

ISBN
: 
9780471384120

Personal Author
: 
Cohen, William A., 1937-

Edition
: 
3rd ed.

Publication Information
: 
New York : Wiley, c2001.

Physical Description
: 
x, 397 p. : ill. ; 28 cm.

Contents
: 
Planning the development of a marketing plan -- Scanning your environment -- Establishing goals and objectives -- Developing marketing strategy -- Developing marketing tactics -- Forecasting for your marketing plan -- Calculating important financial ratios for your marketing plan -- Presenting the marketing plan -- Implementation.

Subject Term
: 
Marketing -- Management.

Electronic Access
: 
Table of Contents http://www.loc.gov/catdir/toc/onix06/00712368.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015711712658.802 C78M 20011