IdeaWise : how to transform your ideas into tomorrow's innovations
by
 
Rivkin, Steve, 1947-

Title
: 
IdeaWise : how to transform your ideas into tomorrow's innovations

Author
: 
Rivkin, Steve, 1947-

ISBN
: 
9780471129561

Personal Author
: 
Rivkin, Steve, 1947-

Publication Information
: 
New York : [Great Britain] : Wiley, 2001.

Physical Description
: 
vii, 231 p. ; 24 cm.

Subject Term
: 
New products -- Marketing.

Added Author
: 
Seitel, Fraser P.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015716364658.575 R625.I 20011