Hospitality sales and promotion : strategies for success
by
Taylor, Derek, 1932 August 5-
Title
:
Hospitality sales and promotion : strategies for success
Author
:
Taylor, Derek, 1932 August 5-
ISBN
:
9780750649865
Personal Author
:
Taylor, Derek, 1932 August 5-
Publication Information
:
Oxford : Butterworth-Heinemann, 2001.
Physical Description
:
xv, 320 p. : ill. ; 22 cm.
Series
:
Professional hospitality guides.
Contents
:
1. The marketing plan -- 2. Organizing a sales office -- 3. Buyers and customers -- 4. Face-to-face selling -- 5. Telephone selling -- 6. The shape of things that came: the technology -- 7. Banqueting sales -- 8. Direct mail -- 9. Advertising -- 10. In-house promotion -- 11. Public relations -- 12. Special events and short break holidays.
Abstract
:
'Not every hotel will be able to hire Taylor in person, but this book is a good way of tapping into that knowledge at one remove. It's packed with practical, usable information and advice based firmly on more than 50 years' experience of sales in the hotel industry. From writing the marketing plan to selling face-to-face or on the phone, Taylor sets out the principles in a way that will be useful for students and for established operators. But as always, he illustrates the principles with a rich mixture of practical everyday examples.' - Hospitality, February 2002.
Subject Term
:
Hospitality industry -- Management.
Hospitality industry -- Marketing.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015715952 | 647.068 T239H 2001 | 1 |