Advanced brand management : from vision to valuation
by
 
Temporal, Paul.

Title
: 
Advanced brand management : from vision to valuation

Author
: 
Temporal, Paul.

ISBN
: 
9780471479253

Personal Author
: 
Temporal, Paul.

Publication Information
: 
Singapore : John Wiley & Sons (Asia) ; Chichester : John Wiley & Sons, c2002.

Physical Description
: 
xv, 296 p. : ill. ; 24 cm.

General Note
: 
Includes index.

Subject Term
: 
Brand name products -- Management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015717099658.827 T288A 20021