The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by
 
Barry, Pete (Pete S.), author.

Title
: 
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Author
: 
Barry, Pete (Pete S.), author.

ISBN
: 
9780500518984

Personal Author
: 
Barry, Pete (Pete S.), author.

Edition
: 
3rd edition, revised and expanded.

Physical Description
: 
320 pages : illustrations ; 25 cm.

General Note
: 
"With over 500 illustrations."
 
"+ social media and more".

Abstract
: 
A complete guide to creative ideas, strategies and campaigns for advertising, media and communications.

Subject Term
: 
Advertising.
 
Advertising campaigns.
 
Advertising copy.
 
Advertising. (OCoLC)fst00797511
 
Advertising campaigns. (OCoLC)fst00797831
 
Advertising copy. (OCoLC)fst00797842


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