Marketing briefs : a revision and study guide
by
 
Dibb, Sally, 1963-

Title
: 
Marketing briefs : a revision and study guide

Author
: 
Dibb, Sally, 1963-

ISBN
: 
9780750653862

Personal Author
: 
Dibb, Sally, 1963-

Publication Information
: 
Oxford : Butterworth-Heinemann, 2001.

Physical Description
: 
xi, 351 p. ; 25 cm.

General Note
: 
"Published in association with the Chartered Institute of Marketing.".

Subject Term
: 
Marketing.
 
Marketing -- Examinations -- Study guides.

Added Author
: 
Simkin, Lyndon, 1961-

Added Corporate Author
: 
Chartered Institute of Marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015714815658.8 D543M 20011