Relationship marketing : dialogue and networks in the e-commerce era
by
 
Varey, Richard J., 1955-

Title
Relationship marketing : dialogue and networks in the e-commerce era

Author
Varey, Richard J., 1955-

ISBN
9780470843413

Personal Author
Varey, Richard J., 1955-

Publication Information
Chichester : Wiley, c2002.

Physical Description
xviii, 217 p. : ill. ; 25 cm.

Subject Term
Relationship marketing.
 
Communication in marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015714864658.812 V296R 20021