Strategic market relationships : from strategy to implementation
by
 
Donaldson, Bill, 1948-

Title
: 
Strategic market relationships : from strategy to implementation

Author
: 
Donaldson, Bill, 1948-

ISBN
: 
9780471494430

Personal Author
: 
Donaldson, Bill, 1948-

Publication Information
: 
Chichester ; New York : Wiley, c2002.

Physical Description
: 
xiii, 288 p. : ill. ; 24 cm.

Subject Term
: 
Relationship marketing.
 
Strategic alliances (Business)
 
Business networks.
 
Industrial management.

Added Author
: 
O'Toole, Tom.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015714906658.812 D676S 20021