Welcome to the creative age : bananas, business and the death of marketing
by
Earls, Mark.
Title
:
Welcome to the creative age : bananas, business and the death of marketing
Author
:
Earls, Mark.
ISBN
:
9780470844991
Personal Author
:
Earls, Mark.
Publication Information
:
Chichester : New York : Wiley, 2002.
Physical Description
:
xii, 276 p. : ill. ; 24 cm.
Contents
:
Foreword / Adam Morgan -- Introduction: Bananas at Dawn -- 1. Creativity Is Our Inheritance -- 2. The Glorious Revolution -- 3. Tsunami -- 4. Who and How We Are -- 5. Ideas, Ideas, Ideas -- 6. All that You Can't Leave Behind (but must) -- 7. How to Have a Creative Age Idea -- 8. Interventions - It is What You Do ... -- 9. Advertising is Not Communication -- 10. The Shared Enterprise - Putting purpose-ideas at the Heart of Business -- 11. A Place You Want to Work in -- 12. Us - Together.
Abstract
:
"This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to offer a series of thought starters for marketers on how to apply the new learning to their everyday experiences and the shape of their organizations."--BOOK JACKET.
Subject Term
:
Marketing.
Creative ability in business.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015717172 | 658.8 E12W 2002 | 1 |