Strategic marketing management : meeting the global marketing challenge
by
 
Anderson, Carol H.

Title
: 
Strategic marketing management : meeting the global marketing challenge

Author
: 
Anderson, Carol H.

ISBN
: 
9780395870501

Personal Author
: 
Anderson, Carol H.

Publication Information
: 
Boston : Houghton Mifflin, c2000.

Physical Description
: 
xxiv, 474, 12 p. : col. ill. ; 26 cm.

Subject Term
: 
Marketing -- Management.
 
Strategic planning.

Added Author
: 
Vincze, Julian W.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015720739658.802 A545S 20001
IIEMSAGeneral Books33168015720770658.802 A545S 20002
IIEMSAGeneral Books33168015720812658.802 A545S 20008
IIEMSAGeneral Books33168015718709658.802 A545S 20009
IIEMSAGeneral Books33168015718790658.802 A545S 200010
IIEMSAGeneral Books33168015714070658.802 A545S 200011
IIEMSAGeneral Books33168015714310658.802 A545S 200012