Business research methods
by
 
Zikmund, William G.

Title
: 
Business research methods

Author
: 
Zikmund, William G.

ISBN
: 
9780030258176
 
9780030350849
 
9780324182392

Personal Author
: 
Zikmund, William G.

Edition
: 
7th ed.

Publication Information
: 
Cincinnati, OH : Thomson/South-Western, 2003.

Physical Description
: 
xix, 748 p. : ill. ; 26 cm.

General Note
: 
Includes index.

Abstract
: 
Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas.

Subject Term
: 
Management -- Research.
 
Business -- Research.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015718410658.403072 Z68B 20031