The ultimate book of business brands : insights from the world's 50 greatest brands.
by
 
Crainer, Stuart.

Title
: 
The ultimate book of business brands : insights from the world's 50 greatest brands.

Author
: 
Crainer, Stuart.

ISBN
: 
9781841124391

Personal Author
: 
Crainer, Stuart.

Edition
: 
New ed / Stuart Crainer, Des Dearlove.

Publication Information
: 
Oxford : Capstone, 2003.

Physical Description
: 
xxix, 216 p. ; 24 cm.

Series
: 
Capstone reference

Series Title
: 
Capstone reference

General Note
: 
Previous ed.: Des Dearlove, Stuart Crainer. 1999.

Subject Term
: 
Brand name products.
 
Product management.

Added Author
: 
Dearlove, Dez.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015719517658.827 C887U 20031