Internet marketing intelligence : research tools, techniques, and resources
by
 
Forrest, Edward.

Title
: 
Internet marketing intelligence : research tools, techniques, and resources

Author
: 
Forrest, Edward.

ISBN
: 
9780072821116

Personal Author
: 
Forrest, Edward.

Publication Information
: 
Boston, Mass. : McGraw-Hill/Irwin, c2003.

Physical Description
: 
xiv, 224 p. : ill. ; 26 cm.

Series
: 
McGraw-Hill/Irwin series in marketing

Series Title
: 
McGraw-Hill/Irwin series in marketing

Contents
: 
Ch. 1. Marketing Research: Established Traditions and Emerging Trends -- Ch. 2. Internet Search and Research -- Ch. 3. Personal Intelligence -- Ch. 4. Environmental Intelligence -- Ch. 5. Consumer Intelligence -- Ch. 6. Competitive Intelligence -- Ch. 7. Internet Surveys -- Ch. 8. An Introduction to Internet Newsgroups -- Ch. 9. Applied Research Methods for Newsgroups and Discussion Groups -- Ch. 10. Online Focus Groups -- Ch. 11. Websites, Sources, and Data - Reliability and Validity -- Ch. 12. Ethical Concerns and Legalities.

Subject Term
: 
Marketing research -- Data processing.
 
Marketing research -- Computer network resources.
 
Internet.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/mh031/2002026484.html
 
Publisher description http://www.loc.gov/catdir/description/mh031/2002026484.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015719780658.8302854678 F728.I 20031