Section 1. Developing the field: a history of media theory -- 1. Mass society and modernity: early media theory -- 2. Schools of thought: developing approaches to media theory -- Section 2. The production process -- 3. Censorship of money : theories of media ownership and control -- 4. Inside the image factory: theories of media organisation and media work -- Section 3. Media content -- 5. Telling it as it is? Questions of media representation -- 6. Ways of making you think: theories of ideology and meaning -- Section 4. Theories of media effects and audiences -- 7. Effects, what effects? Power and influence of the media -- 8. The audience strikes back: new audience and reception theory -- Section 5. Media change and media theory -- 9. Living in the global village: new media theory.