Visual communication : images with messages
by
Lester, Paul Martin.
Title
:
Visual communication : images with messages
Author
:
Lester, Paul Martin.
ISBN
:
9781133308645
9781285075846
Personal Author
:
Lester, Paul Martin.
Edition
:
6th ed.
Publication Information
:
Boston : Wadsworth/Cengage Learning, ©2014.
Physical Description
:
xv, 466 pages : illustrations (some color), maps (some color) ; 28 cm.
Series
:
Wadsworth series in mass communication and journalism
Wadsworth series in mass communication and journalism.
General Note
:
Includes index.
Contents
:
Visual communication -- Visual cues -- Visual theories -- Visual persuasion -- Visual stereotypes -- Visual analysis -- Typography -- Graphic design -- Information graphics -- Cartoons -- Photography -- Motion pictures -- Television -- Computers -- The Web -- The more you know, the more you see.
Abstract
:
Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
Subject Term
:
Visual communication.
Visual communication. (OCoLC)fst01167997
Visuell kommunikation.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIE Sandton | General Books | 000188015 | 302.23 LES | 2 |