Priceless : turning ordinary products into extraordinary experiences
by
 
LaSalle, Diana, 1949-

Title
: 
Priceless : turning ordinary products into extraordinary experiences

Author
: 
LaSalle, Diana, 1949-

ISBN
: 
9781578517466

Personal Author
: 
LaSalle, Diana, 1949-

Publication Information
: 
Boston : Harvard Business School Press, c2003.

Physical Description
: 
xvii, 182 p. ; 25 cm.

Contents
: 
My kingdom for a horse : the key is value -- When is a banana not a banana? : the value experience -- The journey begins : the experience engagement process -- Getting a grip : the product component -- Was it good for you too? : the service component -- Surroundings : the environment component -- The gift : from the customer with love.

Subject Term
: 
Product management.
 
Industrial design.
 
Consumer behavior.

Added Author
: 
Britton, Terry.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015721844658.5752 L338P 20031