Marketing research : methodological foundations
by
Churchill, Gilbert A.
Title
:
Marketing research : methodological foundations
Author
:
Churchill, Gilbert A.
ISBN
:
9780030331015
Personal Author
:
Churchill, Gilbert A.
Edition
:
8th ed.
Publication Information
:
Mason, Ohio : Australia : South-Western, c2002.
Physical Description
:
xxvi, 1006 p.
Subject Term
:
Marketing research.
Added Author
:
Iacobucci, Dawn.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168023691377 | 658.8 C563M 2002 | 2 |