Wireless horizon : strategy and competition in the worldwide mobile marketplace
by
Steinbock, Dan.
Title
:
Wireless horizon : strategy and competition in the worldwide mobile marketplace
Author
:
Steinbock, Dan.
ISBN
:
9780814407141
Personal Author
:
Steinbock, Dan.
Publication Information
:
New York, N.Y. : American Management Association, c2003.
Physical Description
:
p. cm.
Contents
:
Pt. I. Quest for Wireless Horizon. 1. Globalization Drivers. 2. Globalization of Technology Innovation -- Pt. II. Network Operators: From National Monopolies to Market Liberalization. 3. The Pre-Cellular Era: From Marconi to U.S. Leadership. 4. The 1G Era: Rise and Decline of U.S. Leadership. 5. The 2G Era: Euro-Nordic Pioneers. 6. The 3G Era: Japan's Service Innovation. 7. The Future: The China Card -- Pt. III. Industry Catalysts: From Equipment Manufacturers to Enablers. 8. Motorola: The Failure of Success. 9. L. M. Ericsson: The Switching Giant. 10. Nokia's Translocal Gamble. 11. Qualcomm: Redefining The Rules. 12. From "Board Stuffers" to Electronic Manufacturing Services. 13. Mobile Vision. 14. IT Vision -- Pt. IV. Epilogue. 15. Geography, Strategy, and Globalization.
Subject Term
:
Wireless communication systems -- History.
Cell phone services industry -- History.
Telecommunication -- History.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015724293 | 384.53 S819W 2003 | 1 |