Wireless horizon : strategy and competition in the worldwide mobile marketplace
by
 
Steinbock, Dan.

Title
Wireless horizon : strategy and competition in the worldwide mobile marketplace

Author
Steinbock, Dan.

ISBN
9780814407141

Personal Author
Steinbock, Dan.

Publication Information
New York, N.Y. : American Management Association, c2003.

Physical Description
p. cm.

Contents
Pt. I. Quest for Wireless Horizon. 1. Globalization Drivers. 2. Globalization of Technology Innovation -- Pt. II. Network Operators: From National Monopolies to Market Liberalization. 3. The Pre-Cellular Era: From Marconi to U.S. Leadership. 4. The 1G Era: Rise and Decline of U.S. Leadership. 5. The 2G Era: Euro-Nordic Pioneers. 6. The 3G Era: Japan's Service Innovation. 7. The Future: The China Card -- Pt. III. Industry Catalysts: From Equipment Manufacturers to Enablers. 8. Motorola: The Failure of Success. 9. L. M. Ericsson: The Switching Giant. 10. Nokia's Translocal Gamble. 11. Qualcomm: Redefining The Rules. 12. From "Board Stuffers" to Electronic Manufacturing Services. 13. Mobile Vision. 14. IT Vision -- Pt. IV. Epilogue. 15. Geography, Strategy, and Globalization.

Subject Term
Wireless communication systems -- History.
 
Cell phone services industry -- History.
 
Telecommunication -- History.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015724293384.53 S819W 20031