Consumer behaviour in Australia & New Zealand
by
Lawson, Rob.
Title
:
Consumer behaviour in Australia & New Zealand
Author
:
Lawson, Rob.
ISBN
:
9780074702598
Personal Author
:
Lawson, Rob.
Publication Information
:
Roseville, N.S.W. ; New York : McGraw-Hill Book Company, 1996.
Physical Description
:
776 p. : ill. ; 25 cm.
General Note
:
Adapted from: Consumer behavior, concepts and applications, by David L. Loudon, Albert J. Della Bitta, 4th ed., McGraw Hill, New York, 1996.
Subject Term
:
Consumer behavior -- Australia.
Consumer behavior -- New Zealand.
Consumer behavior -- Australia -- Case studies.
Consumer behavior -- New Zealand -- Case studies.
Added Author
:
Loudon, David L. Consumer behavior, concepts and applications.
| Library | Material Type | Item Barcode | Shelf Number | Copy | Status |
|---|
| IIEMSA | General Books | 33168015731462 | 658.8342 L425C 1996 | 1 | On-Shelf Student |