Marketing research : within a changing information environment
by
 
Hair, Joseph F.

Title
: 
Marketing research : within a changing information environment

Author
: 
Hair, Joseph F.

ISBN
: 
9780072467574
 
9780071151191
 
9780072467611

Personal Author
: 
Hair, Joseph F.

Edition
: 
2nd ed.

Publication Information
: 
Boston ; London : McGraw-Hill/Irwin, c2003.

Physical Description
: 
xxiii, 720 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)

Series
: 
McGraw-Hill/Irwin series in marketing

Series Title
: 
McGraw-Hill/Irwin series in marketing

General Note
: 
Previous ed.: 2000.

Contents
: 
Datasets on CD-ROM: 1. Back yard burger -- 2. Deli depot

Subject Term
: 
Marketing research.

Added Author
: 
Bush, Robert P.
 
Ortinau, David J.

Added Title
: 
SPSS data CD-ROM for use with Marketing research, second edition, Hair/Bush/Ortinau [electronic resource].


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015725282658.83 H153M 20031