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Consumer behaviour and marketing strategy

by

Peter, J. Paul.

Title

:

Consumer behaviour and marketing strategy

Author

:

Peter, J. Paul.

ISBN

:

9780256225297

Personal Author

:

Peter, J. Paul.

Edition

:

European ed.

Publication Information

:

London : McGraw-Hill, c1999.

Physical Description

:

xviii, 526 p. : ill. (some col.) ; 27 cm.

Subject Term

:

Marketing.

Consumer behavior -- Europe.

Added Author

:

Grunert, Klaus G.

Olson, Jerry C. (Jerry Corrie), 1944-

Library	Material Type	Item Barcode	Shelf Number	Copy
IIEMSA	General Books	33168015725365	658.8342 P478C 1999	1