Global marketing : an interactive approach
by
 
Gillespie, Kate.

Title
: 
Global marketing : an interactive approach

Author
: 
Gillespie, Kate.

ISBN
: 
9780618005086

Personal Author
: 
Gillespie, Kate.

Publication Information
: 
Boston : Houghton Mifflin Co., 2004.

Physical Description
: 
xxii, 553 p. : ill. (some col.), col. maps ; 26 cm.

Subject Term
: 
Export marketing.
 
Export marketing -- Management.

Added Author
: 
Jeannet, Jean-Pierre.
 
Hennessey, Hubert D.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015735786658.87 G478G 20041