The mirage of global markets : how globalizing companies can succeed as markets localize
by
 
Arnold, David.

Title
: 
The mirage of global markets : how globalizing companies can succeed as markets localize

Author
: 
Arnold, David.

ISBN
: 
9780130470669

Personal Author
: 
Arnold, David.

Publication Information
: 
Upper Saddle River, NJ : FT Prentice Hall, c2004.

Physical Description
: 
xxi, 229 p. : ill. ; 24 cm.

Subject Term
: 
International business enterprises -- Marketing.
 
Export marketing.
 
International economic integration.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015731900658.84 A753M 20041