Strategy maps : converting intangible assets into tangible outcomes
by
 
Kaplan, Robert S.

Title
Strategy maps : converting intangible assets into tangible outcomes

Author
Kaplan, Robert S.

ISBN
9781591391340

Personal Author
Kaplan, Robert S.

Publication Information
Boston : Harvard Business School Press, c2004.

Physical Description
p. cm.

General Note
Includes index.

Contents
Creating the strategy-focused organization -- How mobil became a strategy-focused organization -- Building strategy maps -- Building strategy maps in private sector companies -- Strategy scorecards in nonprofit, government, and health care organizations -- Creating business unit synergy -- Creating synergy through shared services -- Creating strategic awareness -- Defining personal and team objectives -- The balanced paycheck -- Planning and budgeting -- Feedback and learning -- Leadership and mobilization --Avoiding the pitfalls.

Subject Term
Strategic planning.
 
Intangible property -- Management.
 
Human capital.
 
Management.

Added Author
Norton, David P., 1941-

Electronic Access
Table of contents http://www.loc.gov/catdir/toc/ecip0410/2003024059.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015731165658.4012 K17S 20041
IIEMSAGeneral Books33168025403110658.4012 K17S 20043
IIEMSAGeneral Books27145-1004658.4012 K17S 20044
IIEMSAGeneral Books27145-2001AUTO GENERATED1