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Consumer behavior : building marketing strategy

by

Hawkins, Del I.; Best, Roger; Coney, Kenneth A.

Title

:

Consumer behavior : building marketing strategy

Author

:

Hawkins, Del I.; Best, Roger; Coney, Kenneth A.

ISBN

:

71153241

Personal Author

:

Hawkins, Del I.; Best, Roger; Coney, Kenneth A.

Edition

:

7th

Publication Information

:

McGraw-Hill 1998