1. Consuming Asians: Ideas and Issues / Chua Beng-Huat -- 2. Malaysia: Power Shifts and the Matrix of Consumption / Rokiah Talib -- 3. Changing Lifestyles and Consumption Patterns of the South Korean Middle Class and New Generations / Seung-Kuk Kim -- 4. Economic Development and the Changing Patterns of Consumption in Urban China / Chengze Simon Fan -- 5. Middle-class Formation and Consumption in Hong Kong / Annie Hau-Nung Chan -- 6. Global Lifestyles under Local Conditions: the New Indonesian Middle Class / Solvay Gerke -- 7. The Formation and Consumption of KTV in Taiwan / Kuan-Hsing Chen -- 8. Singaporeans Ingesting McDonald's / Chua Beng-Huat -- 9. Consuming 'America': from Symbol to System / Shunya Yoshimi -- 10. The Anomic World of the High Consumer: Fashion and Cultural Formation / Joanne Finkelstein.