"This book provides a user-friendly starting point for people doing small-scale social research projects. It identifies the key ideas and practices that underlie good research and provides clear guidelines to help newcomers and experienced researchers alike to design and conduct projects which meet the basic criteria for success." "It is written for undergraduate, postgraduate and professional students in business studies, social sciences, health studies, media studies and education who need to undertake research projects as part of their studies. It will also prove invaluable for professionals with little experience of research."--BOOK JACKET.