Beyond the core : expand your market without abandoning your roots
by
 
Zook, Chris, 1951-

Title
: 
Beyond the core : expand your market without abandoning your roots

Author
: 
Zook, Chris, 1951-

ISBN
: 
9781578519514

Personal Author
: 
Zook, Chris, 1951-

Publication Information
: 
Boston : Harvard Business School Pub., c2004.

Physical Description
: 
xi, 214 p. ; 24 cm.

Contents
: 
1. The Growth Crisis: Dangerous Moves Beyond the Core -- 2. Visualizing the Ideal: The First Principle of Adjacency Growth -- 3. Evaluating Adjacency Moves: Balancing Desire with Data -- 4. Orchestrating Adjacency Moves: Strengthening the Core Versus Investing in Adjacencies -- 5. Executing Adjacency Moves: Managing the Key Organizational Issues That Most Influence Success or Failure -- 6. Transforming Through Adjacency Moves: Redefining the Core Through Adjacencies.

Subject Term
: 
Corporations -- Growth.
 
Strategic planning.
 
Corporate profits.
 
Industrial management.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/ecip045/2003013374.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015736636658.406 Z87B 20041