Customer behaviour : consumer behaviour and beyond
by
 
Widing, Robert E.

Title
: 
Customer behaviour : consumer behaviour and beyond

Author
: 
Widing, Robert E.

ISBN
: 
9780170107860

Publication Information
: 
Melbourne : Thomson Learning, 2003

Physical Description
: 
xxiii, 560 p. ; 28 cm.

General Note
: 
Previously published: Fort Worth, TX : Dryden Press, 1999.

Abstract
: 
This Pacific Rim edition retains the strengths of the US edition, whilst offering students examples from Australia, NZ, and around the world. This strong international focus will make the text accessible for international students and will also allow Australian students to gain a global context.

Subject Term
: 
Consumer behavior.
 
Consumers' preferences.
 
Consumer satisfaction.
 
Marketing.

Added Author
: 
Widing, Robert E.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015739069658.8342 W639C 20031