Retail marketing management
by
 
Gilbert, David, 1947 March 2-

Title
: 
Retail marketing management

Author
: 
Gilbert, David, 1947 March 2-

ISBN
: 
9780273655114

Personal Author
: 
Gilbert, David, 1947 March 2-

Edition
: 
2nd ed.

Publication Information
: 
Harlow : Financial Times Prentice Hall, 2003.

Physical Description
: 
xiii, 457 p. : ill. ; 25 cm.

General Note
: 
Previous ed.: 1999.

Abstract
: 
"Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful."--BOOK JACKET.

Subject Term
: 
Marketing -- Management.
 
Retail trade.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015744556658.87 G464R 20031