Managerial economics
by
Samuelson, William.
Title
:
Managerial economics
Author
:
Samuelson, William.
ISBN
:
9780470000441
9780471383888
9780470000458
Personal Author
:
Samuelson, William.
Edition
:
4th ed.
Publication Information
:
New York, NY : Wiley, c2003.
Physical Description
:
xix, 890 p. : ill. ; 24 cm. + 1 computer optical disc (4 3/4 in.)
Contents
:
Ch. 1. Introduction to Economic Decision Making -- Sect. I. Decisions within Firms -- Ch. 2. Optimal Decisions Using Marginal Analysis -- Ch. 3. Demand Analysis and Optimal Pricing -- Ch. 4. Estimating Demand -- Ch. 5. Forecasting -- Ch. 6. Production -- Ch. 7. Cost Analysis -- Sect. II. Competing within Markets -- Ch. 8. Perfect Competition -- Ch. 9. Monopoly -- Ch. 10. Oligopoly -- Ch. 11. Game Theory and Competitive Strategy -- Ch. 12. Regulation, Public Goods, and Benefit-Cost Analysis -- Sect. III. Decision-Making Applications -- Ch. 13. Decision Making under Uncertainty -- Ch. 14. The Value of Information -- Ch. 15. Asymmetric Information and Organizational Design -- Ch. 16. Bargaining and Negotiation -- Ch. 17. Auctions and Competitive Bidding -- Ch. 18. Linear Programming -- Ch. 19. Capital Budgeting.
Abstract
:
Provides students with the real-world examples and necessary decision making skills to make thoughtful and advantageous managerial decisions.
Subject Term
:
Managerial economics.
Decision making.
Added Author
:
Marks, Stephen G. (Stephen Gary)
Added Title
:
Analytical business calculator to accompany Managerial economics.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015744143 | 338.5024658 S193M 2003 | 1 |