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Core concepts : marketing

by

Shaw, Roy Thomas, 1916-

Title

:

Core concepts : marketing

Author

:

Shaw, Roy Thomas, 1916-

ISBN

:

9780471469483

Personal Author

:

Shaw, Roy Thomas, 1916-

Publication Information

:

[Somerset, NJ] : John Wiley & Sons, c2002.

Physical Description

:

xi, 287 p. : ill. ; 23 cm.

Subject Term

:

Marketing.