Preface / Gordon F. Shea -- Introduction: A Few Thoughts about Organizational Culture and Motivation -- I. The Power of Culture -- 1. TDIndustries: Practicing Servant-Leadership at a Plumbing and Air-Conditioning Contractor -- 2. U.S. Coast Guard: Culture Shift in Government -- 3. Having Fun at Work? - AES Corporation -- 4. A Closer Look at Culture -- II. Cultures with a Passion -- 5. M-Class: The Making of a New Mercedes-Benz -- 6. The Culture of "LUV": Southwest Airlines -- 7. A Different Perspective: Cultures with a Passion -- III. Facing the Challenge of Change: Cultures in Transition -- 8. Building the New Bellcore -- 9. Xerox Corporation: Violating Core Values -- 10. Mattel: Losing the Focus -- 11. Enron Corporation: What Went Wrong? -- 12. Job Withdrawal at European Manufacturing Company (EMC) -- 13. Why Do Cultures Fail? -- IV. A Model Corporate Culture -- 14. Science Applications International Corporation (SAIC): Entrepreneurial Spirit and Employee Ownership.

15. Summing It Up: The Essence of New Corporate Cultures -- 16. Conclusion: Poised to Motivate - The Power of One.