Marketing
by
 
Kotler, Philip.

Title
: 
Marketing

Author
: 
Kotler, Philip.

ISBN
: 
9781741031591

Edition
: 
6th ed.

Publication Information
: 
Frenchs Forest, N.S.W. : Prentice Hall, 2004.

Physical Description
: 
xxxi, 944 p. : ill. ; 25 cm.

General Note
: 
Previous ed.: Pearson Education Australia, 2001.
 
Includes index.

Abstract
: 
The most comprehensive and authoritative introductory marketing text available for Australian students. The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors.

Reading Level
: 
For tertiary students.

Subject Term
: 
Marketing -- Australia -- Management.
 
Marketing -- New Zealand -- Management.

Added Author
: 
Kotler, Philip.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015744598658.8 K87M 20042