Competitor analysis : turning intelligence into success
by
Hussey, D. E. (David E.)
Title
:
Competitor analysis : turning intelligence into success
Author
:
Hussey, D. E. (David E.)
ISBN
:
9780471499916
Personal Author
:
Hussey, D. E. (David E.)
Publication Information
:
Chichester, West Sussex, England ; New York : Wiley, c2000.
Physical Description
:
xii, 281 p. : ill. ; 23 cm.
Series
:
CBI series in practical strategy
Series Title
:
CBI series in practical strategy
Contents
:
1. The Foundations for Competitor Analysis -- 2. Attack, Defend or Collaborate? -- 3. Industry Analysis - Key to Understanding the Competitive Arena -- 4. Industry Analysis in Practice -- 5. Using Critical Success Factors in Planning -- 6. Understanding Competitors: Methods of Analysis -- 7. Sources of Information for Competitor Analysis -- 8. Competitor Analysis in Practice: A Case History -- 9. Assessment of National Competitiveness: A European Example -- 10. Organizing for Competitor Analysis -- 11. The European Wine Industry -- 12. The World Flavour Industry -- 13. The West European Car Rental Industry.
Subject Term
:
Business intelligence.
Competition.
Added Author
:
Jenster, Per V.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015745512 | 658.47 H972C 2000 | 1 |