Big in Asia : 25 strategies for business success
by
 
Backman, Michael, 1967-

Title
Big in Asia : 25 strategies for business success

Author
Backman, Michael, 1967-

ISBN
9780333985113

Personal Author
Backman, Michael, 1967-

Publication Information
Basingstoke : Palgrave Macmillan, 2003.

Physical Description
xii, 339 p. ; 25 cm.

Abstract
Do you want to be a business success in Asia, moving easily between cultures and winning where others have lost? Doing business in Asia can be tough, even for locals. Here, the authors provide a fresh and winning program to guide you through the complexities of Asia's business environment.

Subject Term
Strategic planning -- Asia.
 
Business planning -- Asia.
 
International business enterprises -- Asia -- Management.
 
Intercultural communication -- Asia.
 
Success in business -- Asia.

Added Author
Butler, Charlotte.

Electronic Access
Publisher description http://www.loc.gov/catdir/description/hol031/2002032672.html
 
Table of contents http://www.loc.gov/catdir/toc/hol031/2002032672.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015749142658.4012 B126B 20031