Big in Asia : 25 strategies for business success
by
Backman, Michael, 1967-
Title
:
Big in Asia : 25 strategies for business success
Author
:
Backman, Michael, 1967-
ISBN
:
9780333985113
Personal Author
:
Backman, Michael, 1967-
Publication Information
:
Basingstoke : Palgrave Macmillan, 2003.
Physical Description
:
xii, 339 p. ; 25 cm.
Abstract
:
Do you want to be a business success in Asia, moving easily between cultures and winning where others have lost? Doing business in Asia can be tough, even for locals. Here, the authors provide a fresh and winning program to guide you through the complexities of Asia's business environment.
Subject Term
:
Strategic planning -- Asia.
Business planning -- Asia.
International business enterprises -- Asia -- Management.
Intercultural communication -- Asia.
Success in business -- Asia.
Added Author
:
Butler, Charlotte.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015749142 | 658.4012 B126B 2003 | 1 |