Doing business internationally : the guide to cross-cultural success
by
Walker, Danielle Medina.
Title
:
Doing business internationally : the guide to cross-cultural success
Author
:
Walker, Danielle Medina.
ISBN
:
9780071378321
Personal Author
:
Walker, Danielle Medina.
Edition
:
2nd ed.
Publication Information
:
New York : McGraw-Hill, 2003.
Physical Description
:
xvii, 330 p. : ill. ; 24 cm.
General Note
:
Rev. ed. of: Doing business internationally / Terence Brake, Danielle Medina Walker, Thomas (Tim) Walker. c1995.
Contents
:
1. The Global Environment -- 2. Culture -- 3. The Cultural Orientations Model -- 4. A Survey of Cultural Patterns -- 5. Cultural Orientations in Communication -- 6. Cultural Competence in Marketing and Sales -- 7. Translating Global Vision into Local Action: Focus on Multicultural Teamwork and Collaboration.
Subject Term
:
Industrial management -- Cross-cultural studies.
Intercultural communication.
Negotiation in business -- Cross-cultural studies.
Success in business.
Added Author
:
Walker, Thomas (Thomas D.)
Schmitz, Joerg.
Brake, Terence. Doing business internationally.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| Cataloguing | Unknown | 28372-1002 | NO CONFIGURATION | 2 |